How to create the ultimate twitter profile for startups

Posted on March 30, 2024  (Last modified on April 1, 2024 )

4 minutes  • 831 words

In today’s digital-first world, Twitter stands as a pivotal platform for startups aiming to carve out their space in the market. A meticulously designed Twitter profile can act as a beacon for your startup, attracting potential customers, partners, and investors. Here’s how to ensure your Twitter presence is not just visible, but impactful.

Selecting your Twitter username

Your username, or handle, is your first impression on Twitter. It should be memorable, reflective of your startup’s brand, and easy for users to search. Consider incorporating industry keywords or abbreviations that resonate with your brand identity. A well-chosen username not only aligns with your brand but also enhances findability.

Example of Twitter username for personal account

You can use your first name and last name or your job title or your thematic to create a username:

• First name + last name (separated with a ‘_’ if needed): John_Doe
• The first letter of your first name + last name: JDoe or J_Doe
• Job title + last name: Marketing_Doe
• Last name + thematic: Doe_Tech
• Condense your first and last name: JohnDoe

Example of Twitter username for business account

You can use your business name, your thematic or your domain name to create a username:

• Business name + suffix: YieldApp
• Business name + thematic: Yield_Tech
• Domain name + extension: YieldApp_com or YieldApp_io

💡 Don’t use any prefix in your handle (like hey… or i_am…). It will be harder to find you via Twitter search.

Writing your Magnetic Twitter Bio

Having a good bio will increase your “conversion rate” - the number of new followers/ number of visits to your profile. Within the 160-character limit, it should articulate your mission and value proposition compellingly. Integrating relevant keywords can improve your profile’s search visibility, while a clear call-to-action (CTA) guides visitors t owards your desired action.

Your bio should be a blend of the following elements:

• Content Type & Hashtags: Highlight your startup’s offerings and use hashtags to be searchable.

• Credibility: Mention any awards, recognitions, or notable clients to establish credibility.

• Actionable: Encourage visitors to take a specific action, such as visiting your website or signing up for a trial.

Examples of Twitter bio for SAAS startup

Cloud-Based Solutions Provider:

The Innovative Cloud Solution: “🌐 #CloudSolve: Revolutionizing your business operations with our #CloudBased solutions | 🚀 Empowering startups to Fortune 500 | As seen on @TechCrunch | #DigitalTransformation | Explore our platform → [link]”

• Content Type & Hashtags: Information on cloud-based solutions for businesses, highlighted by hashtags like #CloudBased and #DigitalTransformation.

• Credibility: Mentions empowerment of a wide range of businesses and media coverage on TechCrunch.

• Actionable: Encourages visiting their platform with a direct link.

Customer support and engagement tools:

The Customer Experience Enhancer: “💡 #EngageMax: Elevating customer experiences through AI-driven #CustomerEngagement tools | 🌟 Transforming support with #Chatbots & analytics | Award-winning innovation | Start your free trial today → [link]”

• Content Type & Hashtags: AI-driven tools for improving customer support and engagement, with hashtags #CustomerEngagement and #Chatbots.

• Credibility: Highlights award-winning innovation, suggesting industry recognition.

• Actionable: Prompts starting a free trial with a direct link.

Project management platform:

The Project Management Guru: “📊 #ProjectPro: Streamline your projects with our intuitive #ProjectManagement platform | 🛠️ #Agile, #Scrum, #Kanban | Trusted by over 10,000 teams worldwide | Discover smarter project management → [link]”

• Content Type & Hashtags: Solutions for project management, supporting various methodologies, with hashtags like #ProjectManagement, #Agile, #Scrum, and #Kanban.

• Credibility: Trusted by a significant number of teams globally, indicating reliability and scalability.

• Actionable: Invites to discover a smarter way to manage projects with a link.

Optimizing visual elements of your Twitter profile

Your profile photo and header image are the visual hooks of your Twitter profile. Choose images that are aligned with your branding, high-quality, and eye-catching. The right visuals not only capture attention but also communicate your startup’s ethos at a glance.

Tips for the best banner image:

• Engaging: use arrow to point to the follow button or to the bio link.
• Explains what you do: use a tagline or a value proposition.
• Content you share: explain the type of content you share in your tweets.
• High-Quality: Use high-resolution images to avoid pixelation.

💡 You can use canva to make your banner. If you want something more dynamic, check-out Blackmagic

Profile photo:

• Logo: Use your startup’s logo for instant brand recognition.
• Your face: If you are the face of your startup, use a professional headshot.

Pinning a Tweet to Your Profile

The pinned tweet is prime real estate on your profile. Use it to spotlight significant achievements, news, or promotional content. This tweet is an opportunity to convey your startup’s latest milestones or offerings to every profile visitor.

Example of pinned on Nvidia Twitter account

The pinned tweet on Nvidia’s Twitter account highlights their last keynote and invites users to watch it.

Example of pinned on Anthropic AI Twitter account

They share their last release and invite users to visit their website. A video is included to make the tweet more engaging and present their product.